The Office of the United Nations Secretary-General’s Special Advocate for Inclusive Finance for Development (UNSGSA) today unveiled an anniversary logo celebrating 15 years of Her Majesty Queen Máxima of the Netherlands in her capacity as the UNSGSA. Queen Máxima was appointed the UNSGSA by former Secretary-General Ban Ki-moon in 2009.
The 15th-anniversary logo of the UNSGSA is not just a mark of time; it signifies the commitment, collaboration, and collective journey toward a more inclusive financial future to enhance economic development opportunities.
Circling the '5' is a color wheel composed of multiple segments, each reflecting the Sustainable Development Goals (SDGs) and the importance of inclusive finance to help achieve many of these objectives. Financial inclusion is referenced in seven of the 17 SDGs, including zero poverty, gender equality, and decent work and economic growth—affirming that access to financial services is intertwined with the overall development agenda.
Complementing the timeline, the emblem of the United Nations anchors the logo in its global context, reinforcing the role of global partnership in the UNSGSA’s efforts to drive forward key financial inclusion priorities, especially for underserved groups like the poor, women, smallholder farmers, and small businesses.
With the unveiling of this logo, the UNSGSA Office commemorates both what has been accomplished as well as the financial inclusion priorities the Special Advocate continues to strive for—ones that translate into positive development outcomes and improved financial health for everyone.